This speaks to the importance of companies not only optimizing their websites for mobile, but creating custom, responsive apps too. As of June , there were 2. As of July , there were 4. According to Statista, there is one gaming app available on iOS for every four non-gaming apps. While there are fewer Android apps live on the market today, new Android apps are being published at a rate three times greater than iOS apps see next stat , with more than , new apps being released each month.
New iOS apps are launched at a slower rate than Android apps; this may be due to the Google Play Store reportedly being cheaper and easier to enter—and, as mentioned above, there are far more Android users than iOS users in the world. Sometimes it makes more sense to cater to the numbers, but not always. We often see businesses choosing to build for both platforms. The number of mobile app downloads each year has been steadily increasing.
In , there were billion app downloads worldwide excluding re-installs and app updates. Though global download growth and the amount of time spent in mobile apps are both steadily rising, download growth in the United States is levelling off as shown by App Annie data above. A report by Comscore further supports this trend: In one quarter of , two-thirds of smartphone users in the U.
In a survey conducted toward the end of , nearly three-fourths of respondents said that they have at least 11 apps downloaded on their phones not including pre-installed apps. So while new apps are not downloaded very often, the average user still has a decent number of apps already vying for their attention. Downloads, however, are a pretty weak metric for success.
How often do you purge your phone of previously installed mobile apps? Many users do, primarily because those apps are not being used. Among the other top reasons for uninstalling: not enough space on their phone, excessive advertising, and excessive notifications. As CleverTap points out, all of these responses speak to one thing: a poor user experience. Functionality is everything, and poor UX can guarantee the failure of your app.
Google is creating apps to improve the experience of users and strengthen their connection to the brand. Google may own the most apps on the market, but Facebook ultimately wins with 4 out of the 5 most downloaded and most used apps. Also interesting to note is that all the apps in the top 5 are social or communication apps.
This aligns with findings about the most popular app categories more on that below. Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users.
Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps. Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use.
People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles.
But there are certain categories that are dominated with smartphone app usage. These are the top categories that people turn to their smartphones for. Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. People have so many ways to buy online, yet they still choose to use smartphones at a high rate.
News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app.
This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet.
Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year.
Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share. Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward.
You can opt out anytime. App Download and Usage Statistics Mansoor Iqbal Updated: November 10, Tweet Share Learn more. App downloads. The total revenue for the app is next to it. Like Google, Apple does not make its data, including the number of downloads for a particular app, readily available.
The list includes user downloads, engagement, web and app referrals, crash rates, among many other things. But remember that not all their data is freely available, and you might need to pay if you want some particular bit of information. If you know any tips or tricks to get access to the download data for an app, please share them with the Alphr community.
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